user error: Can't open file: 'cache.MYI' (errno: 145)
query: SELECT data, created FROM cache WHERE cid = '/node/view/1185' in /home/www/mazdanews.com/includes/database.mysql.inc on line 90.
Gold Medal Olympian Michael Phelps Endorsing Mazda in China - MazdaNews.com
mazdanews2
 home | forums | photo galleries | polls | search | Top Site Features | my account
Gold Medal Olympian Michael Phelps Endorsing Mazda in China
Submitted by Berny on Tuesday, January 6, 2009 - 01:26Other

Source: BLOOMBERG

Jan. 4 -- Mazda Motor Corp. is betting that Michael Phelps will be as successful an endorser in China as he was a swimmer at last year's Olympic Games.

Phelps, who is returning to Beijing this week for the first time since winning a record eight gold medals in August, has been signed to be the brand spokesman for Mazda in the Greater China region, according to a news release by Dynamic Marketing Group's DMG Entertainment unit, which is creating the campaign.

The ``seven-figure'' accord is the largest single sponsorship for a western celebrity in China's history, according to the release. Telephone and e-mail messages seeking details from Drew Johnson, one of Phelps's agents, weren't immediately returned.

``The people of China have been very supportive of me and my efforts to help promote swimming,'' Phelps said in a statement. ``I am excited to begin 2009 with my first return trip to Beijing since the Games.''

In December, Mazda, Japan's fifth-largest carmaker, abandoned its 2010 sales target of 300,000 cars in China because of slumping demand and poor results at a venture with Chongqing Changan Automobile Co., the Economic Observer reported, citing Mazda's top China executive. Mazda sold 105,000 cars in China during the first 10 months of last year, it said.

Eclipsed Spitz

In August, Phelps eclipsed the single-Games record of seven gold medals set by another American swimmer, Mark Spitz, 36 years earlier, setting seven world records in the process.

Phelps won individual gold in the 400-meter individual medley, 200-meter freestyle, 200-meter butterfly, 200-meter individual medley and 100-meter butterfly, plus team golds in the 400-meter freestyle, 800-meter freestyle and 400- meter medley relays.

In his return to China, he'll exclusively endorse the new Mazda 6 model in television commercials, print advertisements and public appearances, the DMG statement said.

By Mason Levinson

Jan. 4 (Bloomberg) -- Mazda Motor Corp. is betting that Michael Phelps will be as successful an endorser in China as he was a swimmer at last year's Olympic Games.

Phelps, who is returning to Beijing this week for the first time since winning a record eight gold medals in August, has been signed to be the brand spokesman for Mazda in the Greater China region, according to a news release by Dynamic Marketing Group's DMG Entertainment unit, which is creating the campaign.

The ``seven-figure'' accord is the largest single sponsorship for a western celebrity in China's history, according to the release. Telephone and e-mail messages seeking details from Drew Johnson, one of Phelps's agents, weren't immediately returned.

``The people of China have been very supportive of me and my efforts to help promote swimming,'' Phelps said in a statement. ``I am excited to begin 2009 with my first return trip to Beijing since the Games.''

In December, Mazda, Japan's fifth-largest carmaker, abandoned its 2010 sales target of 300,000 cars in China because of slumping demand and poor results at a venture with Chongqing Changan Automobile Co., the Economic Observer reported, citing Mazda's top China executive. Mazda sold 105,000 cars in China during the first 10 months of last year, it said.

Eclipsed Spitz

In August, Phelps eclipsed the single-Games record of seven gold medals set by another American swimmer, Mark Spitz, 36 years earlier, setting seven world records in the process.

Phelps won individual gold in the 400-meter individual medley, 200-meter freestyle, 200-meter butterfly, 200-meter individual medley and 100-meter butterfly, plus team golds in the 400-meter freestyle, 800-meter freestyle and 400- meter medley relays.

In his return to China, he'll exclusively endorse the new Mazda 6 model in television commercials, print advertisements and public appearances, the DMG statement said.

By Mason Levinson

Jan. 4 (Bloomberg) -- Mazda Motor Corp. is betting that Michael Phelps will be as successful an endorser in China as he was a swimmer at last year's Olympic Games.

Phelps, who is returning to Beijing this week for the first time since winning a record eight gold medals in August, has been signed to be the brand spokesman for Mazda in the Greater China region, according to a news release by Dynamic Marketing Group's DMG Entertainment unit, which is creating the campaign.

The ``seven-figure'' accord is the largest single sponsorship for a western celebrity in China's history, according to the release. Telephone and e-mail messages seeking details from Drew Johnson, one of Phelps's agents, weren't immediately returned.

``The people of China have been very supportive of me and my efforts to help promote swimming,'' Phelps said in a statement. ``I am excited to begin 2009 with my first return trip to Beijing since the Games.''

In December, Mazda, Japan's fifth-largest carmaker, abandoned its 2010 sales target of 300,000 cars in China because of slumping demand and poor results at a venture with Chongqing Changan Automobile Co., the Economic Observer reported, citing Mazda's top China executive. Mazda sold 105,000 cars in China during the first 10 months of last year, it said.

Eclipsed Spitz

In August, Phelps eclipsed the single-Games record of seven gold medals set by another American swimmer, Mark Spitz, 36 years earlier, setting seven world records in the process.

Phelps won individual gold in the 400-meter individual medley, 200-meter freestyle, 200-meter butterfly, 200-meter individual medley and 100-meter butterfly, plus team golds in the 400-meter freestyle, 800-meter freestyle and 400- meter medley relays.

In his return to China, he'll exclusively endorse the new Mazda 6 model in television commercials, print advertisements and public appearances, the DMG statement said.

[ login or register to post comments ]

User login

Navigation

Who's online
There are currently 0 users and 69 guests online.

Google Ads

Who's new

Poll
New Miata?
Looks Great! Sign me up
90%
Bigger, no thanks
10%
Total votes: 10

home | forums | photo galleries | polls | search | Top Site Features | my account
user error: Can't open file: 'cache.MYI' (errno: 145)
query: UPDATE cache SET data = '<!-- header START -->
<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">
<html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en\" lang=\"en\">
<head>
<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" /><base href=\"http://mazdanews.com/\" />
<style type=\"text/css\">
@import url(misc/drupal.css);
</style>
<title>Gold Medal Olympian Michael Phelps Endorsing Mazda in China - MazdaNews.com</title>
<link rel=\"stylesheet\" type=\"text/css\" media=\"screen, projection\" href=\"themes/mazdanews2/mazdanews2.css\" />
<LINK REL=\"alternate\" TITLE=\"Mazda News RSS\" HREF=\"//mazdanews.com/newsfeed.xml\" TYPE=\"applic in /home/www/mazdanews.com/includes/database.mysql.inc on line 90.