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Submitted by Dan Mazzella on Friday, August 13, 2004 - 14:18

Designed to highlight the “emotion of motion” that encompasses its Zoom-Zoom philosophy, Mazda has unveiled an integrated full-line advertising campaign that will break during NBC’s coverage of the 2004 Olympic Games from Athens, Greece. The campaign will focus on Mazda’s expansive showroom that features 10 phenomenal vehicles. The full vehicle line is Mazda’s most impressive to date, having won more than 130 industry and consumer awards world-wide, and offers something for every driver yearning to add a little Zoom-Zoom to their driving experience.

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PhatNoise and Mazda Announce Partnership
Submitted by Dan Mazzella on Tuesday, August 3, 2004 - 11:09

PhatNoise and Mazda Announce Partnership to Distribute Award-Winning Digital Media Player at Over 700 Dealerships Nationwide

PhatNoise Inc., a leading provider of automotive digital entertainment solutions and Mazda North American Operations announced today that the PhatNoise Digital Media Player will be available this August at Mazda's more than 700 dealerships in the U.S. Custom designed for the new MAZDA3, the MAZDA6, the MX-5 Miata and the RX-8, the PhatNoise Digital Media Player integrates directly with each vehicle's existing stereo and steering wheel controls, plus features voice feedback for easy and safe navigation of thousands of your favorite songs.

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Mazda's New 'Verisa' Compact
Submitted by Dan Mazzella on Tuesday, June 29, 2004 - 11:58Other

Mazda Motor Corporation proudly introduces its new-style compact vehicle, Mazda Verisa, which goes on sale today at Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan.

Mazda Verisa is a compact vehicle that offers customers even higher levels of quality as defined through the careful attention to craftsmanship. The name "Verisa" is an original word combining the Italian word "verita," which means "truth," with the English word "satisfaction," suggesting the idea of "true fulfillment."

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Mazda Introduces All New 'Titan' Truck Series
Submitted by Dan Mazzella on Wednesday, June 23, 2004 - 20:29Other

Mazda Motor Corporation announces the new Titan truck series, which go on sale today at Mazda and selected Mazda Anfini dealers throughout Japan.

The Titan series boasts the eco-friendly diesel engine lineup, which all comply with Japan's new short-term diesel emissions regulations: the 4.8-liter diesel engine model is certified as a "ultra-low (85% reduced) PM*1 emissions diesel engine model," partially thanks to the "DPD (Diesel Particulate Defuser)" filtering system, while the 4.8-liter diesel turbo engine model is certified as a "ultra-low (75% reduced) PM emissions diesel engine model. "

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Mazda RX-8 safest from rollover Mazda RX-8 safest from rollover
Submitted by Dan Mazzella on Monday, June 7, 2004 - 16:22RX-8

Cars all do well in new ranking while six light trucks tip up on two wheels in road test.

NEW YORK (CNN/Money) - The Mazda RX-8 was the only car to get the top rating in a new government test for the risk of a rollover accident, but six of 16 light trucks tested tipped up on two wheels.

The National Highway Traffic Safety Administration (NHTSA) ranked 33 cars and light trucks from the 2004 model year on their chance of rolling over in a single-vehicle accident. Light trucks include sport/utility vehicles, pickups and minivans.

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Mazda to Show Nine 2004 Beijing International Auto Show
Submitted by Dan Mazzella on Wednesday, June 2, 2004 - 22:39

Mazda Press Release:

At 1,245 square meters, the Mazda Motor Corporation stand at "Auto China 2004" is the company's largest ever at an auto show in China. And for the first time ever, Mazda will present its full Zoom-Zoom brand positioning to the important Chinese consumers, with nine different models and a total of 15 vehicles on display at the show, including three concept cars never before seen in China.

"Auto shows are a great way to reach consumers, and this year, in China, nothing will be bigger than the Beijing show," said Stephen Odell, Mazda's senior managing executive officer in charge of global Marketing, Sales and Customer Service. "This show is particularly exciting for Mazda, as we have had great success in the growing Chinese market. Our sales, at over 80,000 units last year, are strong, and our products are highly evaluated by customers and the media. Mazda won Car of the Year in China for 2004. This is an exciting market - it is no surprise that the Beijing show is now attracting significant international attention."

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Mazda's RENESIS wins 2nd International Engine of the Year
Submitted by SuperUser on Tuesday, June 1, 2004 - 21:02RX-7 | RX-8

The following press release is from Mazda Japan about the RENESIS winning the International engine of the Year award, for the 2nd year in a row! This is just the latest in the string of awards the RX-8 and RENESIS has won.

Mazda's new-generation rotary engine, "RENESIS," which powers Mazda's all-new RX-8 sports car, has won the trophy for best engine in the 2.5-liter to 3-liter category at this year's International Engine of the Year Awards by two-year continuation.

Established in 1999, the International Engine of the Year Awards are hosted by Engine Technology International every year with the winner selected by a majority vote of 56 motoring journalists from 24 countries around the world. Engines are evaluated based on the criteria of refinement, drivability, environmental-friendliness, fuel economy, performance, etc. There are a total of eight awards for the eight capacity classes of all current production engines between sub 1-liter to above 4-liter capacities, and three special awards of "Best New Engine of the Year," "Best Fuel Economy," and "Best Performance Engine". The "International Engine of the Year" is selected from among the winners of the eight engine capacity classes.

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Mazda's North American CEO says automaker has turned the corner
Submitted by Dan Mazzella on Thursday, May 27, 2004 - 11:00

Jim O'Sullivan, CEO of Mazda North American Operations, has a good sense of timing. The Ford and Lincoln Mercury veteran replaced Charlie Hughes last year, and the company in October started an uninterrupted streak of year-over-year sales increases. Through April of this year, sales were up 22.2 percent.

Two weeks ago O'Sullivan received the additional title of managing executive officer of Mazda Motor Corp. His duties in the United States remain the same. He spoke last month with Automotive News Staff Reporter Mark Rechtin about what Mazda needs to do next.

How are things going so far in 2004? Are incentives a concern?

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Mazda Commences Operations at Ujina Plant No. 2
Submitted by Dan Mazzella on Tuesday, May 25, 2004 - 17:11

Mazda Motor Corporation today began operations at the company's Ujina Plant No. 2 —known locally as U2. A ceremony was held at the plant to mark the occasion, as Mazda president and CEO Hisakazu Imaki joined Mazda union representatives and employees as the first car—a Mazda Demio—rolled off the final assembly line.

U2 was first established in December 1972 and had been the production site for many of Mazda's global mainstay models, such as the Familia/323/Protegé . It was closed in September 2001 in line with the company's production rebalancing measures.

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Next Miata Mule Caught Testing in UK
Submitted by Dan Mazzella on Tuesday, May 11, 2004 - 10:33

From the front, you could be fooled into thinking that this first glimpse is of a Mazda RX-8 coupe, not the next MX-5 roadster. It's got an RX-8 nosejob, after all. But this cobbled-together test mule is, we're told, the platform on which the next MX-5 will ride. The styling of the finished product is likely to follow on from that of the distinctive Ibuki concept that made its debut last year, though. That design study was clean and simple, reminiscent of the original MX-5, with a wide and stable stance, stubby front and rear overhangs, and the classy use of oval shapes throughout.

The next generation of one of the world's best-selling roadsters is due in late 2005 or early 2006, so we've got a long time to wait. Despite its age (the original came out fifteen years ago), the MX-5, or Miata as it's known Stateside, is still one of the best-handling, finely balanced sports cars around. It's all in the simplicity of the approach. But with high-tech electronic brake/steer/throttle-by-wire systems being introduced to more and more sports-leaning cars, we're interested to see where Mazda goes with the next MX-5.

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