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PMOY 04 Awarded RX-8!
Submitted by Dan Mazzella on Thursday, May 6, 2004 - 16:04RX-8


Carmella DeCesare, 21, won a Mazda RX-8. She was named Playboy's 'Playmate of the Year 2004' at the Playboy Mansion in Beverly Hills, California May 6, 2004. DeCesare, of Cleveland, also won $100,000 cash and a Kawasaki motorcycle. This is the first time an RX-8 (or to our knowledge a Mazda) has been awarded to a Playboy Playmate.

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LUCKY NUMBER SEVEN: MAZDA SALES SEE DOUBLE-DIGIT INCREASE ONCE AGAIN
Submitted by Dan Mazzella on Wednesday, May 5, 2004 - 11:16

It’s a long way from Hiroshima to Laguna Seca. Yet by pursuing its own brave course in the Sports Car Revolution, Mazda has not merely survived the journey. It is thriving.

At the famed Monterey Peninsula circuit that now bears its name, Mazda recently assembled some of the race cars and racers that played a role in its revolutionary cause.

No one would mistake this assemblage for the Rennsport Reunion, or the Monterey Historics. Mazda’s lineage does not reach back into the “golden age” of sports car racing, and you’ll find no evocative Jesse Alexander black and whites of Mazda’s heroics at Zandvoort. Nor does its current motorsports program play at a level where Max Mosley is likely to return phone calls from the CEO of Mazda before those of say, the CEO of BMW.

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Lola T616 Mazda Racecars Fire Up Fans and Make Heart Pounding History
Submitted by Dan Mazzella on Wednesday, April 28, 2004 - 23:23MazdaSpeed

- Mazda to Bring Famed Le Mans Class Winner to Sports Car Invitational -

IRVINE, Calif. -- In 1984 the Lola T616 Mazda racecars made motorsports history. This weekend at the Road and Track U.S. Sports Car Invitational, the Mazdas make a triumphant return as fans have a rare opportunity to see them complete their first hot laps in 20 years.

When the Lola T616 Mazda first took to the track, it featured a modified 13B rotary engine and was rated at 300-horsepower. As with all rotary engines, the T616 lacked the displacement of competitors' engines, but more than made up for this short-coming with incredible, high-revving reliability and the engine's small size and low weight.

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'VERISA'–A New Compact Car From Mazda
Submitted by Dan Mazzella on Tuesday, April 27, 2004 - 23:06Concepts

Mazda Motor Corporation today announced the name of a new compact car—Mazda Verisa. Powered by a 1.5-liter engine, Mazda Verisa is scheduled to go on sale in Japan during the summer of 2004.

The name "Verisa" has been created by combining two words: the Italian word 'verita' (which means "truth") and the English word 'satisfaction' (meaning "true fulfillment"). Verisa expresses an ideal relation between people with an uncompromising sense of style and the products that satisfy them.

Developed under the theme of "simple, quality and compact" the Mazda Verisa will target a wide range of age groups when it is introduced into the Japanese market this summer, but will primarily speak to couples in their 30s who seek high quality in their life and have their own set of style and values. The new Verisa is designed to accentuate Mazda's capabilities in the areas of craftsmanship and clever detail work, as well as further the evolution of the company's Zoom-Zoom DNA, which is well embodied in its new-generation products: Atenza, Demio, RX-8 and Axela.

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Mazda Wins 'Best Coupé' in The 2004 Top Gear Awards
Submitted by Dan Mazzella on Monday, April 26, 2004 - 08:54RX-8

Continuing Mazda's long-list of recent accolades the Mazda RX-8 sports coupé, powered by the unique rotary engine, has won 'Best Coupé' in The 2004 Top Gear Awards presented to Mazda UK last week.

"It's not often a car rewrites the rules, but the Mazda RX-8 has - at least in terms of practicality. Thanks to its radical rear doors, we finally have a coupé with proper back seats," wrote Top Gear magazine in its April issue, in newsagents now.

Top Gear magazine makes some interesting comparisons citing the Mazda RX-8 as every bit as revolutionary as the skateboard: "In sticking doggedly to its rotary engine formula, Mazda has created a car that manages to bring all the expected Japanese reliability, but also the charisma of being different from the rest," writes Top Gear.

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Upgraded 'Mazda Demio' Boasts Reduced Emissions and Improved Fuel Economy
Submitted by Dan Mazzella on Friday, April 23, 2004 - 11:32Mazda2

Tokyo, Japan, Apr 23, 2004 - (JCN Newswire) - Mazda Motor Corporation (TSE: 7261) is pleased to introduce the upgraded "Mazda Demio" compact car with reduced exhaust emissions and improved fuel economy, and has begun offering it for sale today in Japan nationwide.

Certified as a Super Ultra-Low Emission Vehicle (SU-LEV)-achieving the 75% reduction level under the 2005 exhaust emission regulations, the Demio boasts its improved emissions. The better fuel economy is another breakthrough, which attains the "2010 +5% fuel economy standards," letting the user receive tax reductions under the new Green Taxation of Japan.

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Mazdaspeed Stocks up on RX-8 pieces
Submitted by SuperUser on Wednesday, April 21, 2004 - 11:21

With the RX-8 the latest darling of the aftermarket, Mazda's in-house speed shop, Mazdaspeed, surely wasn't going to sit around and wait for everybody else to grab the market. So at last November's SEMA show in Las Vegas, Mazdaspeed unleashed a flurry of RX-8 components and, for lack of a more precise word, they're gorgeous, and available at Mazda/Mazdaspeed dealers across the US

The strut tower bar spanning the engine bay looks like it was ripped off a starship, the sport seats look comfortable enough to make even Quasimodo feel snug, the side view mirrors have the architectural daring of a Frank Gehry building, and the 18-inch wheels are finished in a lustrous gunmetal. The rear spoiler is adjustable and coordinates with a rear underbody panel shaped to create, says Mazdaspeed, actual downforce. There's also new anti-roll bars, coil-over shocks, a sweet three-gauge panel for atop the dash center and a bunch of other stuff on the menu.

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Mazda Sponsors Hotels.com Road Trips
Submitted by SuperUser on Wednesday, April 21, 2004 - 09:07

Hotels.com, http://www.hotels.com, the largest specialized discount lodging online travel site worldwide, announced today that Mazda is the official sponsor of its Hotels.com Road Trips Set Your Wheels In Motion national sweepstakes. The sweepstakes is kicking off the launch of the new Hotels.com Road Trips product -- an all-inclusive one-stop shopping option for travelers researching and booking overnight drive trips -- geared to the domestic auto travel market.

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Mazda Increases Production Capacity
Submitted by SuperUser on Tuesday, April 20, 2004 - 22:19

Mazda Motor Corporation today officially confirmed that it would start operations at its Ujina Plant Number 2-known as U2 and located within the Ujina District of the company's Hiroshima complex-on May 26 in an effort to increase domestic production capacity. Concurrently, the last vehicle, a Bongo Van, rolled off the final assembly line at Mazda's Hiroshima Plant (F Plant) just before noon local time, April 21, 2004.

These actions-the closing of the final assembly at F Plant and the starting of U2-are part of Mazda's initiative to strengthen its production system and are in line with the rebalancing of domestic production capacity announced in October 2002. With this action, Mazda's domestic production capacity will increase by 110,000 units (14 percent), expanding from 788,000 units to 898,000 units annually.

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Mazda to Invest 14b Yen in Digital Tech for Product Development
Submitted by Dan Mazzella on Friday, March 26, 2004 - 07:57

-- Aiming to further enhance engineering capability and create a vehicle development environment that allows engineers to maximize their creativity --

Mazda Motor Corporation announced today that, beginning in April 2004, it would commence the second stage of Mazda Digital Innovation (MDI). Called MDI-II, this stage will further boost the engineering efficiency of Mazda’s product development system, while creating an environment that allows engineers engaged in new product development to maximize their creativity and further strengthen their capabilities.

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