HIROSHIMA, Japan--Mazda Motor Corporation has announced it will exhibit its innovative 3-door hatchback concept vehicle, the Mazda SASSOU, and its futuristic four-seat rotary-engine sports car concept, the Mazda SENKU at Beijing's Auto China 2006. Also on display will be the Mazda MX-5 Power Retractable Hard Top, which makes its China debut and the Mazda5 Hydrogen RE Hybrid. A total of ten models (13 units) will be presented at the show to gain publicity for Zoom-Zoom, Mazda's brand message, in the Chinese market.

Mazda Motor Corporation will display a New Mazdaspeed Concept RX-8 (non Turbo) fitted with a new 'Mazdaspeed Package,' along with a tantalizing lineup of other customized and tuned vehicles at the Tokyo Auto Salon 2006 with NAPAC. This event will be held at the Makuhari Messe Convention Center in Chiba Prefecture from January 13 to 15, 2006. From customized versions of the All-New MPV, to the All-New Miata, and other cars in the Mazda line-up will share the spotlight with the RX-8.

Mazda SASSOU
Mazda's latest show car is a lightweight, urban vehicle for young, first time car buyers that makes everyday city driving fun, highly practical, economical and aiming for clean emissions. A sleek, three-door hatchback, it employs evolved Zoom-Zoom exterior design language with youthful lightness and unique hidden features.

Designed at Mazda's design center in Frankfurt, Germany, Mazda SASSOU is the first design concept derived from a unique approach to show cars for Mazda Motor Corporation this year. Besides the Frankfurt Motor Show, the Tokyo Motor Show and the 2006 North American International Automobile Show will also feature a Mazda design concept created at each regional design center.

- Co-developed with Nippon Paint Co., Mazda's new base coating paint process substantially reduces both volatile organic compounds and carbon dioxide emissions.

- Combined with a reduction in the overall amount of paint necessary to coat each vehicle, VOC emissions in the painting process are reduced.

- CO2 emissions created during the paint manufacture are reduced.

HIROSHIMA, Japan--In collaboration with the Nippon Paint Company, Mazda Motor Corporation has developed a new electrodeposition basecoat--known as e-coating--that substantially reduces both volatile organic compounds (VOC) and carbon dioxide (CO2) emissions. Raising Mazda's painting process to a new world standard, e-coating efficiently adheres paint to metal surfaces and raises the rust protection quality of Mazda vehicles. The launch of this new painting technology began in May 2005 at the Ujina No.2 Plant at Mazda's global headquarters in Hiroshima, and will be extended to all of its main production facilities in Japan by the end of 2005.

— MX Crossport Hints at Possible Future Mazda Design Direction —

DETROIT - Scheduled to be shown in public for the first time at the 2005 North American International Auto Show in Detroit, Mich., the Mazda MX-Crossport design concept represents a new direction Mazda is considering as it works to expand its line-up of successful new-generation products. The MX-Crossport was designed at Mazda’s main design studio in Hiroshima, Japan, and is a crossover-type vehicle – a very Mazda crossover combining strong styling cues from the company’s flagship RX-8 sports car with the more practical packaging of sport-utility vehicle.

When: Saturday, August 14, 2004
Registration starts at 8am, show starts at 10
Where: Raging Waters, San Dimas, CA
111 Raging Waters Dr.
Pre-Registration: www.ragingmazdas.org

MazdaSport Magazine and along with the Southern California Miata Club, Mazda Owners Car Club, and the Southern California RX club, wish to invite everyone out for a Benefit Car Show, and a fun day in the sun at the largest water park in Southern California. This unique event will feature a first of its kind in Southern California all Mazda Car Show. The day’s events will also include RC Car races, vendors, and raffle drawings with prizes ranging the gambit of all Mazda marques. But best of all, it’s to benefit a fellow Mazda enthusiast.

Mazda Motor Corporation today announced the name of a new compact car—Mazda Verisa. Powered by a 1.5-liter engine, Mazda Verisa is scheduled to go on sale in Japan during the summer of 2004.

The name "Verisa" has been created by combining two words: the Italian word 'verita' (which means "truth") and the English word 'satisfaction' (meaning "true fulfillment"). Verisa expresses an ideal relation between people with an uncompromising sense of style and the products that satisfy them.

Developed under the theme of "simple, quality and compact" the Mazda Verisa will target a wide range of age groups when it is introduced into the Japanese market this summer, but will primarily speak to couples in their 30s who seek high quality in their life and have their own set of style and values. The new Verisa is designed to accentuate Mazda's capabilities in the areas of craftsmanship and clever detail work, as well as further the evolution of the company's Zoom-Zoom DNA, which is well embodied in its new-generation products: Atenza, Demio, RX-8 and Axela.

TOKYO, Feb 10 (Reuters) - Japan's Mazda Motor Corp <7261.T> plans to launch an upmarket sport utility vehicle (SUV) for the North American market in 2006, hoping to improve its profit margins there, a newspaper reported on Tuesday. If true, it will be the first Mazda model to be designed specifically for the North American market. Mazda's strength lies in small cars and it has struggled in North America where larger cars are more popular. The Nihon Keizai newspaper said Mazda, which is one-third owned by Ford Motor Co (nyse: F - news - people), would aim for annual sales of 50,000 units.

Hiroshima, February 9, 2004 – Mazda Motor Corporation heads into the 74th Geneva International Motor Show* with the world debut of its newest concept vehicle, the MX-Flexa. The six-seat concept demonstrates one possible direction Mazda could take in creating a future space wagon.


Mazda MX-Flexa

Featuring the emotional design and innovative packaging consumers now expect from Mazda, the MX-Flexa concept showcases key elements that could further improve Mazda's position in the growing space wagon segment. With this project, the design team put particular focus on adding new levels of emotional appeal.